Helping clients pivot with new or long-standing projects to make them covid-friendly has been a […]
Helping clients pivot with new or long-standing projects to make them covid-friendly has been a rewarding challenge over the past few months.
Here are some of our favorites:
Cardinal Gibbons keeps cupcake tradition alive with a unique print piece
Every spring the guidance counselors at Cardinal Gibbons High School sponsor “cupcake day” for Seniors to celebrate their college choices. Handing out cupcakes was not an option last spring, so instead, Metro created an awesome die-cut cupcake that was mailed to every senior. It may not have been as good as the real thing, but being recognized and getting to participate in a long-standing tradition in some way was special for the seniors in an otherwise difficult time.
Alliance Medical Ministry turns canceled breakfast fundraiser into a virtual success
The “Healthy Start” Breakfast is the cornerstone fundraising event for Alliance Medical Ministry. Unfortunately, it was scheduled in early March last year, which led to a last-minute cancellation. Videos had been created and speakers were lined up, so Alliance asked Metro to convert the live breakfast into a virtual event. Piecing together the key elements from the original event and layering in new video footage allowed us to create a compelling presentation. It turned out to be a successful fundraiser in a time when donations to non-profits had slowed considerably.
Jenny Fit Start launches on-line workouts — and we launch a website to promote her.
Jenny McClendon was enjoying leading workouts for seniors at her local church, where she built a loyal following. When COVID shut down in-person workouts, Jenny went on-line, posting workouts on her Jenny Fit Start youtube channel. By the end of the year, Jenny’s program was recognized by Glamour and Oprah Magazine as one of the best on-line workout channels. To expand her subscription base, Metro built a new website featuring her workouts and health tips.
Scouts turns to video for recruiting
The lifeblood of the Scouts is recruiting in local schools to show interested youth the many benefits of scouting. With schools operating remotely, the traditional in-person presentation was not an option. The Scouts turned to Metro for assistance. We created 2 videos (one targeted to moms, and one targeted to kids) that were played through virtual school and social media channels.
On Track Technologies goes digital for sales presentations
Managing data is imperative in today’s world. OnTrack Technologies has created an amazing service for companies to effectively capture, track and utilize relevant data. It’s an easy sell when can you see the application in person, but the pandemic stopped one-on-one meetings. Metro created a demo video to play in virtual sales meetings, so potential customers could readily see the benefits and ease-of-use first-hand.
The Women’s Center mixes direct mail with email campaigns to reach donors
The Women’s Center was relying primarily on email campaigns to reach donors, but were not getting the results they expected. They turned to Metro to create coordinated email and direct mail campaigns, using consistent imagery and messaging to improve the response from their donors. This helped manage “digital fatigue” and made sure donors did not miss a chance to make a gift.
Helping clients pivot with new or long-standing projects to make them covid-friendly has been a rewarding challenge over the past few months.
Here are some of our favorites:
Cardinal Gibbons keeps cupcake tradition alive with a unique print piece
Every spring the guidance counselors at Cardinal Gibbons High School sponsor “cupcake day” for Seniors to celebrate their college choices. Handing out cupcakes was not an option last spring, so instead, Metro created an awesome die-cut cupcake that was mailed to every senior. It may not have been as good as the real thing, but being recognized and getting to participate in a long-standing tradition in some way was special for the seniors in an otherwise difficult time.
Alliance Medical Ministry turns canceled breakfast fundraiser into a virtual success
The “Healthy Start” Breakfast is the cornerstone fundraising event for Alliance Medical Ministry. Unfortunately, it was scheduled in early March last year, which led to a last-minute cancellation. Videos had been created and speakers were lined up, so Alliance asked Metro to convert the live breakfast into a virtual event. Piecing together the key elements from the original event and layering in new video footage allowed us to create a compelling presentation. It turned out to be a successful fundraiser in a time when donations to non-profits had slowed considerably.
Jenny Fit Start launches on-line workouts — and we launch a website to promote her.
Jenny McClendon was enjoying leading workouts for seniors at her local church, where she built a loyal following. When COVID shut down in-person workouts, Jenny went on-line, posting workouts on her Jenny Fit Start youtube channel. By the end of the year, Jenny’s program was recognized by Glamour and Oprah Magazine as one of the best on-line workout channels. To expand her subscription base, Metro built a new website featuring her workouts and health tips.
Scouts turns to video for recruiting
The lifeblood of the Scouts is recruiting in local schools to show interested youth the many benefits of scouting. With schools operating remotely, the traditional in-person presentation was not an option. The Scouts turned to Metro for assistance. We created 2 videos (one targeted to moms, and one targeted to kids) that were played through virtual school and social media channels.
On Track Technologies goes digital for sales presentations
Managing data is imperative in today’s world. OnTrack Technologies has created an amazing service for companies to effectively capture, track and utilize relevant data. It’s an easy sell when can you see the application in person, but the pandemic stopped one-on-one meetings. Metro created a demo video to play in virtual sales meetings, so potential customers could readily see the benefits and ease-of-use first-hand.
The Women’s Center mixes direct mail with email campaigns to reach donors
The Women’s Center was relying primarily on email campaigns to reach donors, but were not getting the results they expected. They turned to Metro to create coordinated email and direct mail campaigns, using consistent imagery and messaging to improve the response from their donors. This helped manage “digital fatigue” and made sure donors did not miss a chance to make a gift.
Helping clients pivot with new or long-standing projects to make them covid-friendly has been a […]
Has it really been a year since COVID upended everything about everyday life? In some […]
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