The University of North Carolina at Chapel Hill is committed to fielding a competitive, broad-based sports program. The Rams Club and UNC Athletics utilize Metro to create a wide scope of marketing and communication pieces for fundraising and donor communication.
Upgraded facilities are critically important in College Athletics. UNC used Metro to create logos, web sites, collateral pieces, direct mail and on-site materials to support capital campaigns for basketball, football and baseball facility upgrades.
The Rams Club relies on an annual fund to cover scholarships and operating expenses for the Athletic Department. Metro creates the Annual Fund logo, the main brochure, and subsequent support materials to market the yearly campaigns.
Events such as the Tar Heel Tour, 100 Year Basketball Celebration, high-dollar receptions and large-scale barbecues drive fundraising and goodwill. Metro designs, prints and mails invitations, and creates print and electronic support materials for these events.
Promotional cards, solicitations and appeals are vital to donor communication and support. Metro designs, prints and mails a variety of pieces from simple appeal letters to large-scale mailing packages.
The Rams Club has moved much of its communication, donations and marketing on-line. Metro has created web-interfaces and flash presentations for these initiatives.
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