Direct Mail Services

Clients rely on us for large scale or short-run solicitations, postcard mailings, event invitations, and unique, high-end appeals. Although we have over 30-years experience, we utilize the latest technology and trends to get the best response. Additionally, we do this all in-house with design and printing capabilities, making us a unique turnkey solution for mail services in Raleigh, NC and surrounding area. With web design and video capabilities, we can also turn your direct mail piece into an integrated digital campaign.

See examples of previous direct mail projects here.

Metro handles any and every part of the direct mail process that you need, from design to drop, under one roof. Consequently, this provides unparalleled turn around, quality and price. There’s no delay in the process, and quality control is much tighter. We stay on top of the project from beginning to end, so your piece drops on time and on budget. Our in-house mailing services include address printers, stamping machines and automated inserters. We also handle the custom shape and specialty pieces that make an impact in the mailbox. 

The advent of digital printing has introduced Variable Data Printing to customize each piece in a number of ways. Names, pictures and text can all be personalized to get the right message to the right person. Postcards can have the recipients name large on the front with a call to action. Solicitations can have multiple areas of personalization on multiple pieces. This level of personalization is proven to lead to better response in direct mail, and we have extensive experience making it work. Check out how the Jimmy V Classic used Variable Data to create a dynamic piece that drove great response.

• Pre-Sort and First-Class mailings of all sizes and scope. We help with any direct mail project, from short run invitations, to postcard mailings, to large scale solicitation pieces.
• With in-house printing and custom finishing, we specialize in unique pieces that grab attention.
• Although our direct mail services are based in Raleigh, we are a certified for USPS Mail Anywhere, so can drop your mail locally, regardless of where the permit is held.
• Metro handles USPS Every Door Direct Mail®, an affordable service that targets homes and businesses in a radius around a certain address. Furthermore, you can even filter by age, income, or household size using U.S. Census data. For more information visit https://www.usps.com/business/every-door-direct-mail.htm
  
  See the benefits of using Pre-sort Mailings in your marketing mix.

With pop-up blockers, no-call telemarketing lists, and required e-mail opt-ins, there are few ways left to reach customers one-on-one without explicit permission. Futhermore,  digital fatigue is dramatically reducing the effectiveness of digital marketing. As your mail box will attest, Direct Mail is still a valid marketing strategy, and when implemented correctly can yield impressive results. 

See our “3 Rules for Effective Direct Mail” to make your next mail project a success.

We get it. You’ve got a hundred other things on your plate and no room to micromanage vendors. You’re leading a marketing initiative with a lot on the line. More importantly, there are moving parts, deadlines, and people counting on you. Naturally, you want a smooth process and results you can stand behind.

That’s where Metro comes in. We've helped teams launch direct mail campaigns that nailed the deadline, matched the vision, and made them look good doing it.

Our clients include small organizations, national non-profits, Fortune 500 companies – in short, anyone that needs to reach and motivate their audience.

Most importantly, our turnkey process ensures your direct mail project will be:

✅ On time

✅ On budget

✅ On point

First, We get aligned. You tell us your goals and vision.
Then, We take the lead. Our team plans and executes your direct mail piece.
Finally, You win trust. Your materials wow, your budget holds, and you get results.

Peace of mind from start to finish

With Metro, you will never worry about missed deadlines, last-minute chaos, sloppy execution, or that gut-drop moment of “this isn’t what we expected…”

Instead, here’s what you’ll get working with Metro.

✔ You look good to your team and clients
✔ You’re calm and confident
✔ Materials that make you proud
✔ Confidence in your next campaign
✔ A trusted partner you can call again & again

Sharefish, a small non-profit, needed to breathe life into their fundraising. The goal was to find new donors and motivate existing donors. To begin, the first step was to create a new event, and Metro designed and printed unique invitations that drove attendance. Over 100 guests gathered – a mix of new prospects and previous donors. The event not only raised funds, but also energized the base.

Next, the team created an end-of-year mailing that capitalized on the new energy. An oversized piece, with compelling images and infographics that showed the impact of donations, was designed, printed and mailed. The outer envelope featured a large image and engaging tagline, and the letter continued with large images and impactful stories.This piece engaged the audience and stood out in the mail box. As a result, the end of year donations doubled from the previous year, and Sharefish has engaged donors, interested prospects and a launching point for a bigger 2025.