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Direct Mailing Services

Direct Mailing Services Samples
 Metro’s direct mail services gets the right piece to the person at the right time, 
ensuring your direct mail project gets the results you need.

Clients rely on us for large scale or short-run solicitations, postcard mailings, event invitations, and unique, high-end appeals. Although we have over 30-years experience, we utilize the latest technology and trends to get the best response. Additionally, we do this all in-house with design capabilities, making us a unique turnkey solution.

See examples of previous direct mail projects here.

 

Turnkey Direct Mail Services means lower costs, quicker turnaround and less headaches.

Metro handles any part of the direct mail process, from design to drop, under one roof. This  provides unparalleled turn around, quality and price. Our in-house mailing services include address printers, stamping machines and automated inserters. There’s no delay in the process, and quality control is much tighter. We stay on top of the project from beginning to end, so your piece drops on time and on budget.

 

Utilize Variable Data in Direct Mail to Get Better Response

The advent of digital printing has introduced Variable Data Printing to customize each piece in a number of ways. Names, pictures and text can all be personalized to get the right message to the right person. This is proven to lead to better response in direct mail. Check out how the Jimmy V Classic used Variable Data to create a dynamic piece that drove great response.

 

Metro's Direct Mail Services include:
  • Pre-Sort and First-Class mailings of any size and scope. We help with any direct mail project, from short run invitations, to postcard mailings, to large scale solicitation pieces.
  • We are a certified for USPS Mail Anywhere, so can drop your mail locally, regardless of where the permit is held.
  • Metro handles USPS Every Door Direct Mail®, an affordable service that targets homes and businesses in a radius around a certain address. You can even filter by age, income, or household size using U.S. Census data. For more information visit https://www.usps.com/business/every-door-direct-mail.htm

 

 Take Advantage of Metro'sDirect Mail Services

With pop-up blockers, no-call telemarketing lists, and required e-mail opt-ins, there are few ways left to reach customers one-on-one without explicit permission. As your mail box will attest, Direct Mail is still a valid marketing strategy, and when implemented correctly can yield impressive results. See our “3 Rules for Effective Direct Mail” to make your next mail project a success.

 

"Up to 90% of direct mail gets opened, compared to only 20-30% of emails... In addition to higher open rates, direct mail also leaves a better impression on consumers. According to Marketing Profs’ direct mail statistics, 75% of consumers are able to recall a brand after receiving a piece of direct mail. On the other hand, just 44% can do the same after seeing a digital ad.”
smallbizgenius.net
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