With pop-up blockers, no-call telemarketing lists, and required e-mail opt-ins, there are few ways left to reach customers one-on-one without explicit permission. As your mail box will attest, Direct Mail is still a valid marketing strategy, and when implemented correctly can yield impressive results. See our “3 Rules for Effective Direct Mail” to make your next mail project a success.

Turnkey means lower costs, quicker turnaround and less headaches. Clients have utilized our mailing services for over 30 years for large scale or short run postcards, solicitations and custom-shape appeals. The entire process, from design to drop, is handled under one roof, providing unparalleled turn around, quality and price. Our in-house mailing services include address printers, stamping machines and automated inserters — which means there's no delay in the process. Once the job is printed it goes straight into mailing. We stay on top of the project from beginning to end, so the right piece gets to the person at the right time.

With the advent of digital printing, you can take advantage of Variable Data Printing to customize each piece. Names, pictures and text can all be varied to get the right message to the right person, and personalized pieces lead to much better response. Check out how the Jimmy V Classic used Variable Data to create a compelling piece.

In addition to standard first class and pre-sort mail, Metro can utilize USPS  Every Door Direct Mail®, an affordable service that targets homes and businesses in a radius around a certain address, and can even filter by age, income, or household size using U.S. Census data. For more information on EDDM® visit https://www.usps.com/business/every-door-direct-mail.htm