Every printed piece you hand out is a reflection of your company. Even in our digital world, printed pieces such as business cards, brochures and postcards are the first interaction you have with a potential client - and first impressions matter. Your printed pieces represent your company and evoke responses from your customers. We understand this, and the Metro Crew uses our on on demand printing services to make sure your print pieces are produced at the highest possible quality and in the most cost-efficient manner.
You can find printing services inside office supply stores, at large commercial printing companies, in mom-and-pop print shops, or even online. But you can’t always find a firm dedicated to producing quality work on every job. Metro uses state-of-the-art digital printing, as well as tried-and-true offset printing, to print at the highest possible quality for projects of every size and scope. Our digital press, the HP Indigo, is regarded as the best quality on the market. You have access to variable data, a wide range of substrates (paper types), and state-of-the-art quality specialty printing techniques for maximum impact.
If you need graphic design or direct mail services, our in-house capabilities meet the tightest printing deadlines at competitive pricing. Our unique blend of creativity, experience, and capabilities eliminates the hassle and cost of managing multiple vendors.
When one of your pieces require a “special touch,” you can rely on Metro to make it memorable. Choose from a wide range of state-of-the-art print and finishing options tailored to today’s quick turnaround, short run, budget conscious, and on demand printing projects. Popular options include laser die-cutting, soft touch, digital varnish, raised texture, metallic ink, foil, and digital gloss coating.
Select a tab below to see our specialty printing services.
Over the last 10 years, digital printing has transformed the printing industry. Before digital printing, the economics of printing mandated longer print runs, static pieces and longer turnarounds. With digital printing, you can now print high-quality short runs (as few as one piece), with variable data that personalizes each piece, at incredibly fast turnaround times.
The rise of digital printing has created a large market of digital presses – but there is a wide range of quality difference in digital printing. Metro was one of the first companies in the Triangle to go digital with the HP Indigo press. The Indigo is regarded as the highest quality press on the market, delivering “offset-quality” results with on demand printing capabilities. What sets the Indigo apart is the ink. Most digital presses use a toner-based ink, causing them to print like a gigantic desktop printer. The Indigo, however, uses a liquid-based ink. Instead of sitting on top of the paper, the ink sinks into it allowing the true texture of the paper to show through. Our HP Indigo allows textured paper to stay textured and uncoated papers to remain uncoated. The liquid-based ink keeps solid colors smooth and prevents reversed type from filling in.
The Variable Data Printing (VDP) capability has created amazing results for our clients. The ability to personalize each individual piece leads to higher response rates on direct mail pieces. Check out this piece from the Jimmy V Classic, where Variable Data was used to create an amazing and personalized invitation.
VDP can also create postage savings. A client printed and mailed a series of newsletters targeted to different segments. Each newsletter was sent to less than 200 people, so it had to be mailed first class. By using VDP, we combined the list into one large bulk mailing, saving hundreds of dollars on postage, and each person still received their personalized piece.
Our experience with digital printing, especially VDP, expands your possibilities in reaching and motivating your customers.
Our company started in 1988 as a small offset printing company, and we still print offset today. While digital printing has revolutionized the industry, many jobs still require inking up the offset presses. We have offset presses that run envelopes and large run projects. Our in-house offset capabilities keep turnaround quick and prices low.
No matter the size or scope of your project, we have the equipment and staff to print in the most economical way that gets the best results.
© Metro Productions 2022
