It’s political season again, and as usual we are helping a number of candidates with a variety of projects from web site development to direct mail. “Woofer” Davidian threw his hat in the ring for District Court Judge. Yes, he goes by “Woofer, “ which created a great opportunity to do something special with his logo.

Woofer’s actual name is Vartan Ambar Davidian, III, and as Woofer himself said, can make some potential voters think of him as a terrorist! But he has gone by Woofer since he was a small child, so using the nickname was an easy decision. The challenge came in how to treat the nickname in the logo and subsequent branding. We embraced the nickname idea, and decided to use his actual signature as part of the logo. It adds a great personal connection in the logo. To offset the more casual nature of the signature, we used a traditional serif typeface and navy blue for his base color. The traditional last name treatment and color contrasted well with the signature in a lighter blue to create a memorable logo.

The concept for the logo translated well into Woofer’s web site. The navy background works well, and he had a great picture taken by Val Stone that reinforces the concept of professional/judge contrasted with the personal connection. Facebook is a big part of his campaign, so we designed his facebook page, and tied that into his web site, along with contribution buttons placed conspicuously throughout his site and facebook page. In a little over 2 weeks Woofer had over 300 facebook fans and donations were coming in through paypal.

The branding also worked well in printed pieces. We created a handout piece that garnered a great deal of attention, but the invitation we created and mailed for his Kick-Off event was described as the most impressive invitation one person had ever seen.

It’s political season again, and as usual we are helping a number of candidates with a variety of projects from web site development to direct mail. “Woofer” Davidian threw his hat in the ring for District Court Judge. Yes, he goes by “Woofer, “ which created a great opportunity to do something special with his logo.

Woofer’s actual name is Vartan Ambar Davidian, III, and as Woofer himself said, can make some potential voters think of him as a terrorist! But he has gone by Woofer since he was a small child, so using the nickname was an easy decision. The challenge came in how to treat the nickname in the logo and subsequent branding. We embraced the nickname idea, and decided to use his actual signature as part of the logo. It adds a great personal connection in the logo. To offset the more casual nature of the signature, we used a traditional serif typeface and navy blue for his base color. The traditional last name treatment and color contrasted well with the signature in a lighter blue to create a memorable logo.

The concept for the logo translated well into Woofer’s web site. The navy background works well, and he had a great picture taken by Val Stone that reinforces the concept of professional/judge contrasted with the personal connection. Facebook is a big part of his campaign, so we designed his facebook page, and tied that into his web site, along with contribution buttons placed conspicuously throughout his site and facebook page. In a little over 2 weeks Woofer had over 300 facebook fans and donations were coming in through paypal.

The branding also worked well in printed pieces. We created a handout piece that garnered a great deal of attention, but the invitation we created and mailed for his Kick-Off event was described as the most impressive invitation one person had ever seen.