Sharefish started as a handful of guys with an idea of helping the hopeless people in poverty-stricken Honduras through education initiatives. Metro was integral in the start of this non-profit by establishing a brand and developing marketing pieces that gave it instant credibility. The engaging, function-rich web site, social media presence, promotional video and event marketing have led to amazing results in just four years of existence.
Metro created the logo based on open hands to promote the concept of sharing and chose an informal, unique type-style to make the logo memorable.
Sharefish uses Metro to create materials to drive donations and volunteers.
Metro produced a 3-minute promotional video to show the tremendous need and how Sharefish is meeting that need. The video is played at fundraising events and will be part of an on-line campaign through Youtube and email marketing.
Metro built a content management site to allow constant updates of information and make it easy to select and set up sponsorships and accept donations. The site highlights photography and the stories of the work of the Sharefish.
A custom facebook page provides updates and information on sponsorships, events and new ways to get involved, and facebook advertising drives traffic.
© Metro Productions 2022
