The North Carolina State Bar recently finished construction of a new building in downtown Raleigh to consolidate it’s network of offices and programs. Metro created the identity, web presence and support pieces that drove the campaign to fund the project.
Metro created a logo and tagline to communicate the essence of the campaign – a new building that moves the distinguished past into a bright future.
The campaign was segmented into large donations, mid-size donations and smaller, general donations. Different pieces were created to target each segment.
Coordinated invitations and programs were produced for the Topping Out and Grand Opening events.
A site was created to give more details about the campaign, show campaign updates and accept contributions on-line. The WordPress platform was used so admin staff could easily update the site.
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