INI POWER had been in business for a couple of years and realized the need for a strong identity to carve their place in their market. Metro created their logo and identity and initial website, then created the identity for the flagship Trinity product line.
INI Power provides state-of-the-art power solutions to the military, municipalities, and first responders. The logo we created communicates technology as well as stability through icon, color, and type.
INI Power’s flagship product is its Trinity generator series. Metro worked with INI to create the Power Forward tagline, a product-focused microsite, sales sheets, trade show exhibit, and video to successfully take the product to market.
The INIpower web site was built on wordpress. Emphasizing the diversity of their product line, this site uses powerful images to keep customers engaged.
Check it out inipower.com
The Trinity System’s initial roll out came at the industry’s main trade show. Metro helped design and produce the booth, making it look like a military camp.
The main selling point of the Trinity System was the technology and specifications of the generators. Metro designed the sheets to present the technical data in an easy to read layout, handled the photography to bring the products to life, and printed short-run, high-quality pieces that made an impact on the potential customers.
Metro combined video, still shots and animated graphics to create a video that demonstrated the benefits of this new technology.
© Metro Productions 2022
